Ten Sports secures exclusive rights for MotoGP1 min read . Updated: 12 Feb 2015, 07:38 PM IST
The broadcaster says for the first time, MotoGP will be shown exclusively by a broadcaster in the Indian sub-continent
Mumbai: TEN Sports Network, a Zee Entertainment owned sports broadcaster, on Thursday said it has secured exclusive rights for MotoGP, the premier world championship for motorcycle road racing, for the next five seasons, starting 2015. The size of the deal was not disclosed.
The broadcaster says for the first time, MotoGP will be shown exclusively by a broadcaster in the Indian sub-continent.
This new deal between Taj TV—a wholly owned subsidiary of Zee Entertainment Enterprises Ltd—and MotoGP rights holders Dorna Sports, will run for five seasons. As a part of this deal, Ten Sports will broadcast all MotoGP, Moto2 and Moto3 races, as well as qualifying practices live on its network of six channels. Ten Sports will also be offering multi-screen feeds on its digital platforms and will develop a dedicated MotoGP section on its website www.tensports.com.
The 2015 MotoGP season begins in Qatar on 27 March with the first of 18 races in the 2015 MotoGP Calendar.
Rajesh Sethi, global CEO of Ten Sports, said the company is committed to building this property in India over the next five years. “We have also been the rights holders for this premium property since 2006 and are looking forward to continue to take this partnership to the next level," he said.
The target audience is largely male, SEC (Socio Economic Classification) A and B, in the age bracket of 15-34 years.
Ten Sports also said that it plans on running contests to send fans to witness live action from the best races. In addition, promotional events are being planned in the territory as well. From a programming standpoint, there will be new shows around races with Ten Sports also looking to add local flavour by creating India-focused programming for a few events.