Google adds buy buttons to mobile search ads
The feature will make it easier for shoppers to buy products from mobile search ads
Google knows how to press the right buttons, literally! The Internet giant has launched Purchases on Google, essentially, a ‘buy button’ with mobile search ads. The buy button will make it easier for shoppers to buy products from mobile search ads. “We’re squeezing more and more into the very thin slices of time we have in our lives," said Jonathan Alferness, vice-president, product management, Google Shopping at a retail-focused event at Google’s New York office on Wednesday.