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Microsoft Corp. has unveiled a new brand name for its Lumia smartphones, calling it Microsoft Lumia. This is part of a major re-branding exercise being undertaken by Microsoft, which concluded the $7.5 billion deal to acquire Nokia’s handset division in April 2014.

“When we announced that the Nokia Devices & Services business would become part of Microsoft, we also shared that Lumia, our smartphone brand, would become part of the Microsoft family. Since then, we have naturally been making the change from Nokia to Microsoft in our websites, packaging and other consumer touch points. In the coming weeks and months, you’ll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia," Tuula Rytilä, senior vice president, marketing for phones, Microsoft, said in a company blogpost.

A gradual shift from Nokia to Microsoft has been underway with the Nokia website redirecting to the Microsoft website. Last week, Microsoft announced that it would also be rolling out brand changes across all the social media channels starting with France Nokia. You can read more about it here.

Though Microsoft hasn’t given a date, the company is looking at releasing a Microsoft Lumia phone soon. It says the new phones will come with best of Microsoft’s services such as Office, OneDrive, Skype and Bing.

Microsoft also clarified that it will continue to provide support for the existing Nokia devices in the market including the latest Lumia 830, Lumia 730 / 735.

However, Microsoft will not do away with the Nokia brand in the handset category. It will continue to sell Nokia-branded entry-level phones such as Nokia 130. Microsoft launched Nokia 130 in India on Monday at a price of Rs1,649.

“This work continues across our devices, packaging and retail, to name a few. It’s all going as planned and we’re excited that our integration in to Microsoft continues to be on track," Tuula Rytilä said.

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