Home / Industry / TV18, CNN renew partnership for CNN-IBN

New Delhi: CNN IBN, the English news television channel of billionaire Mukesh Ambani-controlled Network18 Media and Investments Ltd, on Tuesday announced the extension of its collaboration with Cable News Network (CNN) Inc. The 10-year brand licensing agreement between TV18 Broadcast Ltd and Turner Broadcasting System Inc.’s CNN, which is set to expire in January, had run into trouble six months ago.

“We have entered into a licensing agreement for the use of the “CNN" brand and CNN news content by TV18 with effect from 1 January 2016," the company said in a statement.

Rani Raad, chief commercial officer, CNN International said, “We are really excited about the future of CNN IBN and together with the new management of TV18, we are going to build upon the success we have already achieved."

Currently, Network18’s brand licensing accord with CNN, the US news channel founded in 1980, allows the Indian TV channel to pick reports from CNN’s extensive global news network. Turner Broadcasting does not own equity in the Indian company.

“In this second term of collaboration, we aim to present a brand new CNN IBN, that will bring news with greater speed, accuracy, clarity and credibility... We also intend to cut through the noise and clutter that is currently present in the Indian television news space," said Adil Zainulbhai, chairman, Network18.

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