Mumbai: Titan Co. Ltd, the world’s fifth largest watchmaker, has launched Juxt, a smartwatch, marking its entry into the wearable technology space.

The launch follows Titan’s partnership with HP Inc. in November.

“First step in this direction is our entry into the wearables space—introduce technology into our other watch brands like Fast Track and Xylus," said S. Ravi Kant, chief executive officer, watches and accessories, Titan, while noting that this is an example of bringing together the art of classical watchmaking and marrying it with technology.

“In 20 years consumers are moving from traditional markets to exclusive stores to online. Today the consumers are influenced by technology, therefore we are looking at how we can reinvent ourselves without loosing our identity as a watchmaker; it’s exploration time right now," said Bhaskar Bhatt, managing director, Titan, while saying that the company is not locked into its partnership with HP and will continue to invest in the space.

The Titan smartwatch is operating system-neutral—it can be paired with smartphones having either Android 4.4 or iOS 8.1 and above operating systems.

Titan Juxt has features such as incoming call notifications, email and social media notifications, the ability to read text messages and issue calendar and appointment reminders. It’s priced between 15,995 and 19,955.

In December, Motorola India launched the Moto 360 collection, introducing five variants of Moto 360 smart watches starting at 19,999. The Moto 360 smartwatch displays notifications and important information on the watch’s screen. It is powered by Android Wear and allows the wearer to respond to messages using voice and is also WiFi-enabled. The smartwatch is available on Flipkart and Myntra and features Moto Body for fitness tracking.

“The wrist wearables space was about a 100,000 units around August-September 2015. It is doubling year-on-year with fitness bands growing at a more rapid space," said Amit Boni, general manager, Motorola India, and Marcus Frost, senior marketing director, Europe, Middle East and Africa and Asia-Pacific at Motorola Mobility.

The Titan smartwatch will be available across all Titan channels—Helios showrooms, World of Titan stores, on the Myntra app and the company’s own website The company also plans to launch the smartwatch in the US, Canada and the UK, leveraging its partner’s network.

While most firms in the smartwatch space are technology companies, traditional watchmakers are now looking at this rapidly growing space.

The smartwatch space in India is growing rapidly with companies like Apple Inc., Samsung Electronics Co. and Motorola Inc. having their smartwatch offerings available here. On Snapdeal, which launched the products in 2014, “the category has grown 14x from 2014 to 2015 year-on-year," said a spokesperson.

Last month, an online retailer specialising in tech accessories, also launched smartwatches starting at 1,599 and within a month of launch the category now accounts for 15% of its revenues, said Ameen Khwaja, chief executive officer, while sharing that the company plans to sell 50,000 smart watches a month. It sells products under its own private label.

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