Salman Rushdie’s years as an ad man
The forgotten 10 years that Salman Rushdie spent in advertising, writing ads for chocolates, shampoos and credit cards before 'Midnight's Children' happened
There is a parallel universe out there, where Midnight’s Children was published, criticized for being unreadable and disappeared into literary oblivion (as many people feared it might). In that parallel universe, Salman Rushdie went back to spend the rest of his career as an unknown, moderately successful advertising copywriter. Thus The Satanic Verses and the fatwa never happened, and nor, of course, did his new book The Golden House.