Ice-cream makers Vadilal, Fresh & Naturelle join HUL in court case against Amul ad2 min read 28 Mar 2017, 01:34 AM IST
Hindustan Unilever has filed a petition against Amul parent GCMMF saying its ice-cream ads disparages so-called frozen desserts and should be removed
New Delhi: This is one advertisement, where Amul, known for its iconic and cheeky billboards, finds itself on the wrong foot. Last week, Hindustan Unilever Ltd filed a petition against Gujarat Cooperative Milk Marketing Federation, or GCMMF (which owns the Amul brand), saying that its advertisement disparages so-called frozen desserts and should be removed.
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