New Delhi: Dentsu Aegis Network has won the Rs.500 crore mandate to handle all media buying and planning work for the country’s largest car maker Maruti Suzuki India Ltd, an executive from the agency said, requesting anonymity.
The incumbent agency on the Maruti Suzuki account is IPG Mediabrands owned media agency Initiative.
In July 2016, Maruti appointed Dentsu Creative Impact, a brand of the Dentsu Aegis Network, along with its digital partner agency Isobar India to handle its digital mandate.
Maruti Suzuki makes 1.5 million family cars every year. Currently, it offers 15 models with over 150 variants. The company’s spokesperson declined to confirm the development.
Dentsu Aegis Network, which has closed 2016 with an approximate billing of ₹ 4,500 crore, has been in the news for winning big ticket clients and acquiring strategic partner agencies.
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Besides bagging Swedish furniture giant Ikea’s ₹ 200 crore account, it has also won accounts across media, creative and digital businesses including marquee brands such as Airtel, Aditya Birla Financial Services Group, Flipkart, British Airways, MasterCard, Nokia, Microsoft, General Motors, Sony and Mondelez in the past two years.
The group also made three big acquisitions in form of Perfect Relations, the public relations firm for estimated Rs200-250 crore, creative marketing agency Happy Creative Services for estimated Rs300 crore and experiential design studio Fractal Ink for Rs250 crore