MSN (I) brings Noddy alive in an online musical format

MSN (I) brings Noddy alive in an online musical format

New Delhi: Microsoft India announced that MSN India would be the exclusive online partner for the launch of “Noddy", the English Musical based on the widely popular children’s character created by British author Enid Blyton.

For those unfamilar with this lovable creation of Blyton, Noddy is a little wooden boy who lives in place called Toyland and loves driving his friends around and delivering parcels in his little red and yellow taxi. He got his name because his head is on a spring and when he gets excited, it just won’t stop nodding. will offer children across India an opportunity to experience Noddy through its exclusive videos of the live musical performance that would tour different Indian cities in August and September, including Mumbai, New Delhi, Kolkata and Bangalore.

Stories of Noddy have been adapted over the years in several formats in print and television. The current musical is an adaptation of “Noddy and the Treasure Map".

Krishna Prasad, executive producer, MSN India said, “Across the world, Noddy is a character adored by young children. We are excited to bring Noddy to children in India by partnering with the musical, “Noddy and the Treasure Map."

"Our strategic tie-up with MSN India will help us take the show across the internet audience in India and connect with young people." said Kavita Bedi, director, managing director of ‘Just Because It’s Children’, the partnering firm for the Noddy Musical in India.