With Hotstar, Star India aims to change the way content is consumed in India4 min read . Updated: 11 Feb 2015, 12:28 AM IST
Hotstar offers over 35,000 hours of content in 7 languagespromising a host of movies, TV shows and live sports
Mumbai: Star India’s latest and biggest digital initiative, the Hotstar app, launched over a week ago, is aiming to change the way Indians consume content. Coming 18 months after the launch of its other digital property, Starsports.com, Hotstar has been launched under its wholly owned subsidiary Novi Digital Entertainment Pvt. Ltd that also won the digital media rights for the Indian Premier League (IPL) on Tuesday. Hotstar offers more than 35,000 hours of content in 7 different languages—promising viewers a big library of movies, television shows and even live sports (cricket, football, tennis and kabaddi). Viewers can download the Hotstar app, available across all platforms including Android and iOS, or even access the content from the Hotstar website free of cost.