5 min read.Updated: 28 Nov 2013, 08:38 AM ISTMiyoung Kim
Samsung is expected to spend around $14 bn on marketing this year; Google spent less on buying Motorola's handset business
Seoul: Samsung Electronics Co. is expected to spend around $14 billion—more than Iceland’s gross domestic product (GDP)—on advertising and marketing this year, but it doesn’t always get value for money.
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