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Tenreads has been funded by a Mumbai-based angel investor.
Tenreads has been funded by a Mumbai-based angel investor.

How Tenreads plans to get readers

The news app, set to be launched on 18 September, will bring readers the 10 most important stories on the Internet across news sections twice a day

Chennai: “The amount of information at our disposal is ridiculous and access to it has never been easier. A side-effect of this is (that) more often than not, the information you seek and the stories that matter often get buried," says Gokul Nath Sridhar of Tenreads, an application that brings readers the 10 most important stories on the Internet on across business, entertainment, science, technology, sports and world affairs twice a day.

It was while he and his team were working on the back-end of an interest-based social network called Likewyss, which ultimately didn’t take off, that he noticed something. “We saw that around 100,000 news articles were published every day, some of them important, but most of them repetitive. And yes, this doesn’t even include the low-quality listicles and click-baits that abound on our Facebook feeds and Twitter timelines."

Human beings can remember only about 7-10 different things at a time, he says. So, “We decided to skim the creme de la creme of news surfacing everyday and present it to people," he says.

Tenreads, which was so far operating on an invite-only basis and will be launched on 18 September, uses an algorithm to gauge and select its content, “Our custom-build algorithm gauges the importance of a topic based on multiple parameters, including how many publishers are writing about it and how many people are engaging with it online," says Sridhar, adding that the team worked with editors across the world to identify the six most widely read topics.

The articles that the application curates has been sourced from creditable sources including The New York Times, Reuters, Wall Street Journal and Hollywood Reporter, says Gokul, “We built systems to monitor these sources for content twice a day. Once we pull the latest articles in, we see what the articles are talking about," he says.

In addition to this, Tenreads offers something called Local Editions that is tailored to a particular country, “When you sign up, you will be asked what you’d like to read on, and once you set your preferences, twice a day, Tenreads will surface the top ten stories for you on each of your preferred category, from both local and international sources," he says.

Tenreads has been funded by a Mumbai-based angel investor, according to Sridhar. “Going forward, we may look to raise capital, but we are financially comfortable for the foreseeable future," he says, adding, “We just went live on the Play Store (for Android) and App Store (for iOS). People can download the apps for free from their respective stores. Our ideal audience is someone who has a busy social stream, wants to keep up with the world, but doesn’t have time to separate the signals from the noise."

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