Google Trends data shows more Indians searched for Union budget over Oscars
Search interest for the budget peaked immediately after finance minister Arun Jaitley wrapped up his speech
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Bengaluru: It was a battle between the 88th Academy Awards, popularly known as the Oscars, Hollywood’s most prestigious awards, and India’s Union Budget 2016-17 presentation on the Internet on Monday.
Interest in the Oscars from Indians increased 70% year-on-year in terms of searches on Google. Even though this made up only 2% of those searching for the Oscars throughout the globe, India made it to the top 10 countries engaged in Oscar-related searches, according to data from Google.
However, in terms of real-time search interest, the Union budget won over the Oscars on Google, with average search interest in the keyword “budget" being 16, compared to nine for the keyword “Oscars".
Search interest as measured by Google is the overall interest in a term, based on its popularity and not in absolute volume terms.
Search interest for the budget peaked at 12:46pm immediately after finance minister Arun Jaitley wrapped up his budget speech, while for the Oscars it was at 10:30am, about half-an-hour after the ceremony ended.
On Twitter, as of 3:43pm, #Budget2016 reigned over Oscar-related trends, both in India and globally.
The Revenant was searched for the most in the movie category on Google, while best actor winner Leonardo DiCaprio and The Revenant director Alejandro Gonzalez Inarritu were the most popular in their respective categories.
Bollywood actor Priyanka Chopra, who presented an award at the Oscars for the first time, also saw a lot of interest—but mostly for her red carpet dress, in which she was the second-most searched for, after actress Olivia Wilde.
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