9.9 Mediaworx buys Jasubhai Digital Media

9.9 Mediaworx buys Jasubhai Digital Media

New Delhi: Media start-up 9.9 Mediaworx Pvt. Ltd on Monday announced that it has acquired the brands and businesses of Jasubhai Digital Media (JDM). 9.9 Mediaworx was launched by Pramath Raj Sinha, a former chief executive of media company ABP Pvt. Ltd .

“We believe that the media industry in India is in its infancy and niche and sharply-targeted media brands, such as those of JDM, have exponential growth opportunities," said Sinha, who will be the managing director of 9.9 Digital Media as JDM has beenrechristened.

A statement issued by 9.9 Mediaworx said JDM ended 2006-07 with revenues ofRs30 crore. It also said that the Jasubhai Group would continue to be involved in the business through a financial stake in Mediaworx. Financial details of the deal were notprovided.

JDM runs publications such as Digit (a computing magazine) and Skoar (a gaming magazine), their websites, and events associated with them.