Prasar Bharati's outgoing CEO Jawhar Sircar on the prime-time slot auction policy, rural viewership ratings and Doordarshan's workforce
New Delhi: Jawhar Sircar, chief executive of Prasar Bharati, is working to auction prime-time programming slots on DD National and ensure what he calls “the last phase of transparency". In a recent meeting, Prasar Bharati board gave Doordarshan an ultimatum to start the auction process by 1 November before the retirement of Sircar who is leaving on 4 November.
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