New Delhi: Critics may have panned the movie, but Ra.One, Shah Rukh Khan’s ambitious science fiction production made at the cost of 150 crore and released in 3,500 screens on Diwali, is having a clear run at the box office.

Bollywood actor Shah Rukh Khan. Photo: AP.

Released on Wednesday, a holiday on account of Diwali, instead of the customary Friday, Ra.One is counting on increased footfalls in theatres over the weekend.

The film’s first day box office collections stood at 18 crore with most multiplexes reporting 60% occupancy, according to Nahta. The 18 crore revenue includes collections from the dubbed versions of the film in Telugu and Tamil. In the overseas market, the film made 6.5 crore on day one.

According to Adarsh, Ra.One’s collections on Wednesday dipped marginally in the evening with people gearing up for Diwali celebrations. He expects Thursday’s revenue to be higher—at 25 crore.

The film has appealed to children and is prompting family members to throng theatres, said Gautam Dutta, chief operating officer, PVR Cinemas Ltd. PVR is seeing 90% occupancy thanks to the film, he added.

On Twitter, film critic Anupama Chopra said: “Ra.One: ambition, passion, sweat and money undone by poor writing and direction..."

The film has already recovered part of its production cost through endorsement deals worth 52 crore. The satellite television rights of Ra.One have been sold for 35 crore to Star India Pvt Ltd.