Brands create localised packaging to woo young consumers3 min read . Updated: 12 Feb 2018, 03:10 PM IST
Brands across food and beverage categories are innovating and localizing not just their campaigns but their packaging as well, making them suitable for social media shares and appealing to young consumers
New Delhi: Snack and beverage makers are increasingly resorting to quirky packaging, with words printed in local languages, to stand out from the crowd and connect better with regional markets.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more