Skyfall is the first social media Bond movie
The dynamics of promoting a movie have changed now thanks to the advent of social media, digital
Stand tall and face it all. That’s what netizens across the globe are doing as Skyfall, the latest James Bond movie, opens in India on 1 November following its worldwide release on 23 October. And bowing to the digital wave, the film’s makers and marketers have been running online contests and promos. For its London premier, Sony Pictures had incorporated the social media into its overall campaign running across Britain.