NBA writes to ministry on TAM

NBA writes to ministry on TAM

Mumbai: The News Broadcasters Association (NBA) on Thursday said that it has written to the information and broadcasting ministry with regards to the television viewership rating system followed by TAM Media Research. In a letter dated 10 August, 2012 to Ambika Soni the NBA has suggested “actions to be taken in resolving this malaise with the intention to protect the industry and all its stakeholders’ interest."

The NBA in its letter has requested the ministry to look into the matter and suggested the I&B ministry to “order an independent third party time bound audit by a reputed agency to evaluate and measure the TAM systems and make the audit report public." Also, direct TAM to suspend reporting data until it undertakes efficient steps to correct deficiencies in the system and brings in transparency into the rating system.

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