Digital ad industry to grow 32% to touch Rs18,986 crore by 2020: report2 min read . Updated: 17 Jan 2018, 01:59 AM IST
Digital ad spending, currently at Rs8,202 crore, is expected to contribute 24%to the total expenditure of the advertising industry by 2020, a report from DAN said
New Delhi: The digital advertising industry is estimated to grow at a compound annual growth rate (CAGR) of 32% to reach Rs18,986 crore by 2020, on the back of affordable data and increased smartphone penetration, says a report from Dentsu Aegis Network (DAN).
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