7 min read.Updated: 05 Feb 2009, 11:11 PM IST Gouri Shah
‘Saifeena’: the Rs6 crore brand
Mumbai: Talk to me na, baby," she says leaning in closer. “Not now, Bebo," he replies, eyes glued to the television screen as he wrestles with the game controls. Looking up only when she threatens to pull the plug on his game if he doesn’t do her bidding. This little exchange between Kareena Kapoor and Saif Ali Khan would have set off a media frenzy had it not been orchestrated for a television commercial. Nonetheless, the ad for Hello tunes from Airtel is attracting a fair deal of attention from viewers as well brand managers looking to bet on Bollywood’s hottest A-list couple.
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