Home >Tech-news >News >You can soon buy OnePlus One phones through invites in India

Time magazine called it “Phone of Dreams". The Verge termed it as ‘the company building the next great smartphone’. Started by ex-vice president of OPPO Mobile, this Chinese handset maker has developed a phone which marries speed with hardware and design.

OnePlus, founded in 2013 by Pete Lau, will soon be shipping out its first flagship OnePlus One to the US market. Android geeks are clamoring for OnePlus One because it has specs of a high-end Android phone with a not so expensive price tag.

The phone has Gorilla Glass 3 protection, 5.5 inch screen with a 1080p display, a 2.5 GHz quad-core processor, 3 GB of RAM, 64 GB storage, a 13 megapixel rear camera and a 5 megapixel front camera. The software runs on the CyanogenMod ROM called CM 11S, with custom features dedicated to OnePlus One.

What helped OnePlus grab attention, apart from the specs, is the way it reached out to its potential buyers. It doesn’t bring down the cost by using cheap components but by choosing how to sell the phone. The company will be selling the phone online rather than in brick-and-mortar stores. Lau told The Verge in 2013 that “The Nexus line has taught consumers that it’s possible to purchase phones online. This is good for latecomers like us."

The company used an invite system for selling the phones. In first phase, 10,000 invites were sent out in the US and UK markets in May and June. The company is planning something similar to launch the phone in the Indian market. OnePlus announced on the forums on its official site that it would use an India-specific invite system. “Invites allow us to control our inventory, scale our team and support services to grow along with demand and create an overall better experience for those users with the One," OnePlus says. “As this is our first experience with the Indian market, we didn’t want to be too ambitious."

The company said Indians will have enough invites to lay their hands on and will be working with local partners for easier distribution. In addition, invites will be available through its forums and social media handles. It also added that the invite system may not be the only way to buy OnePlus One in future. The company hasn’t given out the dates yet. “We’re brand new to the region and need to control our risks. However, we will quickly learn and adapt to make sure we’re always doing our best for our Indian fans," it says.

There are two ways to claim your invite. Either you could ask someone who has bought a phone for an invite or enter contests and promotional events hosted on the OnePlus Forums and social media channels. “We’re so confident about our product that we’ve cut out the middlemen—distributors, retailers, advertisers—and let our fans do the talking," says the company on its website. For the US and UK markets, it launched campaigns like ‘Storm of Invites’ in June which asked users to log in with Facebook credentials and perform any of the tasks listed.

The other campaign was ‘Smash the Past’ which ended in May asked users to be chosen as owners of the first 100 handsets. The selected users had to smash their existing smartphones, film the act and post it on YouTube. The winners were extended an OnePlus One invite to buy the phone at $1. The first batch of phones were shipped in June.

This actually created a trap for OnePlus, making it the phone that you can’t buy easily. The company decided to give in to demand and open it for pre-order sales in the US and UK. The online pre-order sales go live in the US and UK at for an hour on Monday. Users will have to create an OnePlus account beforehand to order.

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