New Delhi: GroupM owned media agency Wavemaker on Monday announced that it has retained the media duties of Italian confectionary and gum manufacturer Perfetti Van Melle India. Maxus (now part of Wavemaker) has been the agency on record for the company since 2006. According to media industry executives, the account size of the company is estimated to be around Rs200 crore.
The multi-agency pitch, which covers company’s entire portfolio of brands, started in February last year. As per the mandate, Wavemaker will handle the offline media duties of the company which includes services comprising strategy, communications planning, integrated media approach, investment and buying for all the brands.
“We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year," said Kartik Sharma, managing director-South Asia, Wavemaker.
Globally, Perfetti sells to over 150 countries. In India, it markets a wide variety of products including gum and candy brands like Center Fresh, Happydent, Mentos, Chlormint, Alpenliebe and Chocolate Eclairs Plus among others.
“Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. The agency has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour," said Rohit Kapoor, director - marketing, Perfetti Van Melle India in a statement.
Created from the merger of Maxus and MEC media agencies last year, Wavemaker India is a media, content and technology firm owned by advertising conglomerate WPP. It handles clients such as fast-moving consumer goods firm ITC Ltd, telecom firm Vodafone, retail chain Shoppers Stop, auto giant Tata Motors, e-commerce platform Myntra, liquor company Pernod Ricard and Hero MotoCorp Ltd, among others.