Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Media/  Viacom asks CBS to raise its bid by $2.8 billion: Report
BackBack

Viacom asks CBS to raise its bid by $2.8 billion: Report

At CBS's proposed share exchange ratio of 0.55, Viacom would be valued at $11.9 billion, below its current market capitalization of $12.7 billion. Viacom's counterproposal values the company at $14.7 billion

Viacom shares have risen about a third since early November on speculation of new efforts to merge CBS with Viacom. Photo: ReutersPremium
Viacom shares have risen about a third since early November on speculation of new efforts to merge CBS with Viacom. Photo: Reuters

New York: Viacom Inc. has asked CBS Corp. to sweeten its merger bid by about $2.8 billion or almost a quarter more than CBS’s offer, people familiar with the matter said, indicating the wide gap in the US media firms’ price expectations.

National Amusements Inc., the Redstone family company that controls CBS and Viacom, has pushed them to negotiate a merger by forming independent board committees. Viacom’s request shows how the companies have yet to make progress in their talks.

In a letter to CBS last week, Viacom asked for 0.68 CBS shares for each Viacom class B share, the people said. CBS had offered 0.55 of its shares for each Viacom class B share, the people have said.

CBS is now considering its next steps in the deal negotiations, said the people, who asked not to be identified because Viacom’s request is confidential.

CBS and Viacom declined to comment.

At CBS’s proposed share exchange ratio of 0.55, Viacom would be valued at $11.9 billion, below its current market capitalization of $12.7 billion. Viacom’s counterproposal values the company at $14.7 billion.

Viacom shares have risen about a third since early November on speculation of new efforts to merge CBS with Viacom, after the previous round of negotiations in 2016 ended unsuccessfully.

In its letter to CBS last week, Viacom also asked for its CEO Robert Bakish to be president and chief operating officer of the combined company, a demand supported by National Amusements, according to the people.

CBS has asked for its chief operating officer, Joseph Ianniello, to have that role instead, the people said.

Both CBS and Viacom agree that CBS CEO Les Moonves should lead the combined company, according to the people.

The merger would combine CBS’ television network, local TV stations and Showtime cable network with Viacom’s cable networks, including MTV, Comedy Central and Nickelodeon, as well as Viacom’s Paramount Pictures film studio.

The pressure on the media sector to consolidate has increased following AT&T Inc.’s planned $85.4 billion acquisition of Time Warner Inc and Walt Disney Co.’s recent deal to buy some Twenty-First Century Fox Inc’s assets for $52.4 billion.

Combined, CBS and Viacom would have more leverage to negotiate prices for their programming with US cable and satellite companies, which face a decline in their subscriber base amid fierce competition against media streaming companies, such as Netflix Inc. Reuters

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 09 Apr 2018, 08:59 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App