MSM signs pact with NBC Universal to expand Hollywood film catalogue in India

The seven-year deal will give Sony PIX access to Universal's latest movie releases

New Delhi: Multi Screen Media Pvt. Ltd (MSM), which operates the Sony network of television channels in India, on Monday said that it has signed a pact with NBC Universal International Distribution and Networks, a US-based media and entertainment company, to further expand its Hollywood film catalogue in India.

The seven-year deal will give Sony PIX, the English movie channel of Sony portfolio, access to Universal’s latest movie releases such as Fast & Furious 7, Jurassic World, Ted , Pitch Perfect 2 and Illumination Entertainment’s Minions.

“We always strive to get top quality content for our viewers. With access to Universal’s movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX, our English movie channel," said N.P. Singh, chief executive at MSM.

Older movies on offer will include blockbusters such as Gladiator, the first three films in the Rambo franchise, King Kong, Schindler’s List, Ted and Notting Hill.

“With one of the world’s fastest growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBCUniversal. Further, we have always had a wonderful relationship with MSM/Sony PIX and are thrilled to partner with them to expand our reach in India and bring Universal’s new blockbuster hits and beloved library titles to their viewers in India," said Belinda Menendez, president, NBC Universal International Distribution & Networks.

NBC Universal recently crossed the $ 5.53-billion mark at the worldwide box office with current total till date of $6.38-billion.

Sony PIX has existing content deals with Sony Pictures Entertainment, MGM and Lionsgate. “Sony PIX is on a strong growth path and our objective is to consistently operate in the top two slots of the category. We strive to keep our audience amazed with investment in the right content and continuously innovate to break clutter," said Saurabh Yagnik, executive vice-president and business head, Sony PIX.

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