Top of the mind ad survey | Different strokes

Top of the mind ad survey | Different strokes

Perceptions differ. The best on-air advertisement in the month of March, according to the Mint-Synovate-TVAd Indx survey, which gathers the voices of 750 randomly chosen common consumers, is Pepsi Youngistan. Our expert, Santosh Desai, however, has a different take on the cola company’s new creative: “Pepsi has taken a large canvas idea and made it into something juvenile delinquents will get sniffy about".

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