Mumbai: Moving a step closer to establishing an alternative audience measurement system, the Broadcast Audience Research Council (BARC) announced that it had appointed Prime Focus Technologies, a subsidiary of Prime Focus Ltd, to provide a play-out monitoring system to power one of the world’s largest audience measurement programmes.

The play-out monitoring service is one of 12 components being put together to give the industry what BARC calls a “credible and reliable rating system" by the end of the year.