Adulthood can wait, Tinder tells young users in new ad2 min read . Updated: 25 Dec 2018, 12:38 PM IST
Tinder, the dating app which targets Gen Z, is seen urging them to enjoy the pre-adulthood phase in a new digital campaign titled 'Adulting can Wait' for India
New Delhi: Being an adult is tough and Tinder knows it. The dating app which targets Gen Z – (those born between mid 1990s upto early 2000s) is seen urging them to enjoy the pre-adulthood phase in a new digital campaign titled ‘Adulting can Wait’ for India. In popular culture, the term ‘Adulting’ signifies behaving in a way that is characteristic of a stereotypical adult.
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