Rediffusion DY&R bags Rs150 cr prize account of LG
Rediffusion DY&R bags Rs150 cr prize account of LG
New Delhi: The latest update, by Spatial Access Media Solutions, on advertising account movements for the period between 15-28 January 2008 is out.
Welcome 2008. Global alignments have become a common feature. Rediffusion DY&R won the LG Electronics business in India, on account of global alignment of LG with the Y&R group. At the same time Cheil Communications regained the trust of Samsung GSM, adding 35 crore to its kitty.
In other movements, Deccan Chornicle chose Maxus as its media agency by awarding its 20 crore account, while Tourism Malaysia decided to continue its partnership with Beehive Communications to help boost tourism in India and other South East countries.
Click here to get a complete account movement update for this fortnight.
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