Uber India rolls out first ad campaign with Virat Kohli2 min read . Updated: 13 Jun 2018, 04:38 PM IST
The new ad spot, made by advertising agency Ogilvy India, features youth icon Virat Kohli highlighting how millions of Indians beat the odds and push hard to progress in life
New Delhi: Ride hailing app Uber has launched a new campaign in India featuring cricket captain Virat Kohli, its first brand ambassador in the country signed up in March. The brand, which had launch its first television campaign ‘Isse apni hi gaadi samjho’ in August 2017 to increase the adoption of cab hailing service, has now tweaked its strategy to make Uber a more aspirational and meaningful brand.
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