Home / Industry / Ficci-Frames ‘08 opens tomorrow in Mumbai

Mumbai: Ficci Frames 2008, Asia’s biggest global convention on the business of entertainment opens on 25March, 2008 in Mumbai with stalwarts pointing the way to sustain and make the industry’s current bull run even bigger.

With the entertainment and media industry clocking a robust 17% growth in 2007 over the previous year, the mood amongst the players of the Rs50,000 crore plus industry is, one of optimism and expectancy.

On day one Amit Khanna, chairman, Reliance Entertainment; A P Parigi, MD & CEO, ENIL, & director, Bennett & Coleman Group; Peter Mukherjea, chairman, INX Group; Yash Chopra, chairman, FICCI Entertainment Committee & Yashraj Films and Subhash Ghai, filmmaker & MD, Mukta Arts, will present their views on the latest breakthroughs in films.

‘Is news entertainment?’ is the theme on which Barkha Dutt, managing editor, NDTV; Rajat Sharma, chairman & editor-in-chief, India TV; Vinod Dua, newscaster & consultant; G Krishnan, CEO, TV Today Network; Clarke Cooke, head, Media Distribution, Bloomberg LP, New York; Philippe Cayla, CEO, Euronews, France and Vishnu Som, associate editor, NDTV would deliberate.

The focus of the event is to understand ‘news’ as it is being presented today and future trends especially given the thin line between news and entertainment becoming even slimmer.

Resurgence of language media, developing animation content, redefining television content, ways to entice and enthrall audiences, using new age technology in animation, entertainment financing and reviewing the status of the gaming sector would also be part of the discussions.

Ficci-Frames will also honour excellence in animation, visual effects and gaming segments of the entertainment industry through the FICCI-BAF Awards 2008. Presented by Autodesk, the awards will be in the categories of best animated feature film, animated short film, animated TV episode, animated ad film, animated promos, PC games, console games, mobile gaming, best VFX in a motion picture, best VFX in a TV episode, best VFX in a commercial, best VFX in a music video, best VFX shot of the year, animated film on social welfare, best online game of the year and outstanding original Indian content in animation, gaming & VFX.

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