Brands ride on Sachin mania2 min read 14 Nov 2013, 12:40 AM IST
Here's a sampling of all the commercial activity around Sachin Tendulkar's last Test match
Mumbai: Sachin Tendulkar plays his 200th and last test match in Mumbai beginning on Thursday, and an entire industry has whirred to life in an attempt to cash in. After all, as has been proved over a priceless 24-year career, what cricket can sell, Tendulkar can sell better. ‘Forbes’ magazine pegged Tendulkar’s earnings at $22 million as of June 2012. Of this, prize money and earnings account for $4 million, while endorsements account for a lion’s share at $18 million.