Saatchi & Saatchi gets Rs120 cr lead in ad account

Saatchi & Saatchi gets Rs120 cr lead in ad account

New Delhi: In the latest report on advertising account movement by Spatial Access Media Solutions, Saatchi & Saatchi has won the heftiest assignment of Rs120 crore from Shyam Telelink for the period 2-15 December.

Hindustan Times moved its creative business from Ogilvy and Mather to Lowe for Rs50 crore.

The recently launched Bhojpuri channel Mahuaa TV also made shifts and assigned its creative & media business worth Rs15-20 crore to Meridian and Motivator from AMO & Integrid.

Another big creative account was from SpiceJet for Rs25 crore that was awarded to Contract Advertising.

Among other media accounts Prachar Communications won a contract worth Rs20 crore from Zandu Pharmaceutical.

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