Radio advertising revenue may double to Rs3,900 crore in next 5 years: Crisil
Key drivers for growth include expansion of coverage area of radio stations across 294 cities, rise in local advertising spending
New Delhi: Radio advertising revenue has the potential to almost double in the next five years, to an estimated ₹ 3,900 crore from ₹ 2,000 crore in 2015, rating agency Crisil said in a report released on Tuesday.
Login to enjoy exclusive benefits!
- Unlocked premium articles
- Personalized news
- Market Watchlist
- Insightful Newsletters & more