New Delhi: After the success of its pet adoption initiative or #uberPUPPIES last Wednesday, Uber is back, this time with an opportunity for its users to ride niche luxury cars or “supercars" for free in Delhi-NCR. The popular ride-hailing app has partnered with online automobile marketplace Droom for their latest initiative.

Between 1pm and 4pm, users could ride an Audi R8 or a Hummer for 15 minutes by simply sliding extreme right on the Uber app.

Unlike the April Fools’ Day #uberSUPERCARS gag which Uber pulled off (quite successfully, we think), this is for real.

Rishab Malik, co-founder and vice-president of business development, Droom, said in a release, “We are absolutely thrilled about this one-of-a-kind event that we are hosting along with our partner Uber. Niche luxury cars are now just a click away with Droom. With this latest category, we now offer the widest range of pre-owned, exotic and classy cars for sale."

He added, “Through this campaign, we wish to bring people who have longed to enjoy a first-hand experience of super cars one step closer to owning their very own mean machine."

Uber has offered this initiative in countries like Singapore, Canada and Australia in the last few months. This is the first time the #uberSUPERCARS initiative will be rolled out in India. Karun Arya, communications lead, South Asia and India, was quoted as saying in the release, “This is the first time we’re bringing #UberSUPERCARS to India, for real. Uber is all about providing amazing and unique experiences to its riders and this is one way of giving them an opportunity to sit back, relax and enjoy the supercar ride."

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