The business side of Rajinikanth- Akshay Kumar’s 2.02 min read 27 Nov 2018, 05:01 PM IST
2.0 movie will release in around 10,000 screens worldwide, along with 6,600-6,800 screens in India
New Delhi: Touted as Asia’s costliest film till date, Rajinikanth’s ‘2.0’ is all set to hit the screens on 29 November. Rajinikanth-Akshay Kumar starrer movie is a year late in arriving at the box office but the delay has not affected the business of the 2010 ‘Enthiran’ sequel. ‘2.0’ producers, LYCA, which reported having spent over ₹ 550 crore, have already recovered a large chunk of their production costs through the sale of satellite, digital and distribution rights at a record price for any regional language film, NDTV reported. LYCA have recovered as much ₹ 120 through satellite rights and ₹ 60 crore through digital rights. The distribution rights for Telangana/Andhra Pradesh, Kerala, Karnataka and the northern belt for the film have been sold to individual distributors while the producers have retained the rights in Tamil Nadu and overseas. About 120 crores worth of advance booking has been done for 2.0. Box office analysts believe that the movie can break the record of Amitabh-Aamir’s opening day collection (52 crore) of Thugs of Hindostan, according to a report in Dailyhunt.