2 min read.Updated: 17 Nov 2016, 09:43 AM ISTGouri Shah
Titled 'Husn-e-Taairaat' the limited edition collection is inspired by elements of nature, wildlife and reverence for Mughal history
Design house Good Earth and couturier Rohit Bal launched last week a special home and apparel capsule collection to celebrate the ongoing festival season.
Titled ‘Husn-e-Taairaat’ (meaning beauty of a bird in Persian) the limited edition collection is inspired by elements of nature, wildlife, beauty, and love for Persian arts and reverence for Mughal history. It features signature Rohit Bal motifs—lotuses, long-tailed peacocks, fruits, flora and fauna rendered in vintage Pichwai painting style.
“We collaborate with like-minded designers because it helps us push our boundaries and offer something exclusive to our patrons. This collection will be especially interesting for young urban millennials looking to add a piece of the Rohit Bal signature to their arsenal of style, in the easy to enjoy Good Earth aesthetic of everyday luxury," said Simran Lal, chief executive officer, Good Earth. The launch of the collection was promoted with the hashtag, #FlightOfFancy.
The home range includes collectibles and pieces in décor and dining, with detailed hand decoration on fine bone china, ceramic and glass in vibrant shades of royal blue, jade and ivory, and accentuated with 24-carat gold and platinum.
Bal says such collaborations also serve as “a tonic for the brain, to keep the creative juices flowing". “After spending years doing things in a certain way, it’s easy to stagnate. Every new project renews you and opens the mind to a new dimension," he said.
The apparel features striking prints on fine Habutai silk while the more formal garments carry fine quilting, gold sequin work and embroidery. Good Earth’s apparel segment draws close to a third of the brand’s revenue, even though it is primarily known as a home décor brand.
“Such collaborations benefit us at various levels," explained Lal. For instance, Good Earth’s collaboration with the Victoria and Albert Museum last year drew attention to packaging. “The museum has strong guidelines for packaging, even if it’s for a small object. So, whether it is packaging of scarves or other objects, we picked up some of these details, enriching our way of working," she said. In this instance, Rohit Bal pushed the envelope on how the collection should be photographed. “We did some things differently, changed the model, the atmosphere and the result has been stunning. It makes the product look so different from the way it was envisaged," she said.
Previously, Good Earth has collaborated with fashion designer Manish Arora, then with the Victoria and Albert Museum, and with Asian Paints for Nilaya wallpapers.
The Rohit Bal collection starts at Rs3,400 for home décor collectibles and Rs9,500 onwards for fashion separates. Some limited pieces are priced at over Rs1 lakh. The collection is available online, apart from Good Earth stores.