Home / Industry / Saregama India’s largest aggregator of digital music

Mumbai: Saregama India Ltd., India’s flagship music company is set to become one of the largest aggregators of Indian music with 4.6 million tracks that will be made available on their soon to be launched portal This is in addition to the 3,00,000 odd music tracks that Saregama itself owns.

They had a recent tie-up with Archies Music, a division of the established greeting card distributors, a venture which started in 1999–2000, with the launch of band Euphoria. This is in addition to other music labels like Yashraj, Sony BMG, EMI Virgin, Tips, HOM Records, including all leading regional labels.

Saregama has also tied up with Orchard Enterprises Inc, a leading global digital distributor and marketer of music, and Digital Music Group. With these tie-ups is slated to become the largest digital music aggregator in India.

Commenting on the aggregation, Gavin Dabreo, chief marketing officer said, “The site will provide users a holistic digital entertainment experience. With growth of the digital medium, the portal will become a one stop shop for entertainment products."

Gautam Sarkar, head licensing who helped ink these alliances added “We strongly believe that the future of the music industry is digital."

The portal allows users to download all music in exchange for Indian currency. With this Saregama India will be the only music company to provide music downloads in Indian currency.

They have made their catalogue available for digital download on global sites like iTunes, MSN Music, Napster, Real Networks, Musicmatch, Virgin Digital and eMusic Sound Buzz. Recently they also introduced a test pilot wherein users could download music through kiosks in Bangalore. This is an ongoing project with extension plans that will see the operationalizing of more than 1500 kiosks across India.

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