Tool track | Digital engagement drives new business9 min read . Updated: 19 May 2009, 12:41 AM IST
Tool track | Digital engagement drives new business
The use of digital media was one of the highlights of the Lok Sabha election. With almost 40% of the voters under 35, and a majority of them using digital media such as the Internet and mobile phones to access information and express their opinions, these mediums were used aggressively by the mainstream parties to engage them.
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