‘Digital partnerships help brands reach out to a large number of consumers’
In the fourth episode of Brand Studio Live a series that gets the brains behind India's top brands to decode marketing innovations and more7 marketing mavericks shed light on the basics of building a successful brand on the internet
Brand building on the internet should be a process that delivers both on the brand promise and the brand experience, said Daman Soni, CMO, Wecash, on Tuesday. Daman was speaking at the fourth edition of HT Brand Studio Live—a series that gets the brains behind India’s top brands to decode marketing innovations and more. The event is webcast from the HT newsroom, and is co-hosted by HT Brand Studio and DMAasia.