IPL 3 keeps viewers hooked

IPL 3 keeps viewers hooked

The seventh and eighth matches of the Indian Premier League (IPL) have continued to bring in strong viewership response, outranking the previous two seasons.

According to Audience Measurement and Analytics Ltd (aMap), an overnight television audience measurement agency, the match played on Tuesday afternoon between Royal Challengers Bangalore and Kings XI Punjab delivered television rating points (TRPs) of 3.6% in cable and satellite homes of viewers aged 15 and above (CS15+), and 3.2% for viewers aged four and above (CS4+). While the ratings were significantly higher than those in the previous two seasons, the net reach of 7.11 million viewers was 6.9% lower than in the seventh match played in the second season that brought in 7.6 million viewers. The drop could be attributed to the timings.

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Tuesday’s game took place in the afternoon, while last year’s match took place in the evening time-band, also considered as prime time on Indian television.

The second match played on Tuesday between Chennai Super Kings and Kolkata Knight Riders brought in TRPs of 4.9% in CS15+ market and 4.5% in CS4+ market, which were 63% and 67% higher, respectively, as compared with season 2 in the respective markets, and 23% and 22% higher as compared with the first edition.