Indian film content finds favour in American market

Indian film content finds favour in American market

New Delhi: International film markets are attracting Indian content creators over the last few years and with Indian content now a prominent piece of the global entertainment mix, this crossover has been a natural transition.

Indian entertainment is riding the crest of a big wave in conventional media, with companies embarking on newer adventures in the digirati (digital glitterati) space.

Members of Film & Television Producers Guild of India have initiated projects, latest being to participate at the American Film Market(AFM)) under the National Umbrella Program with its American associate USIBA (US India Business Alliance).

According to Ronnie Screwvala, president of the Guild, “We want to draw strength from the Indian American community which has been a strong catalyst for the growth of small and medium sized businesses in the US.We have been at the forefront of innovative measures for our members, showcasing their expertise at various festivals and markets."

American Film Market is a major fulcrum of the entertainment business for independent motion picture production and distribution.

Initiatives taken by the guild

* Acquired exhibition space at AFM to enable members demonstrate profiles and display creative oeuvre to the global cognoscenti.

* Granting special concession to members interested in exhibiting content but unable to make the cut this year

* Display members’ catalogues/promotion material/brochures at the exhibition space and solicit enquiries

‘We are glad to note the proactive efforts of the Indian film industry to participate in this largest market for films. It is our endeavour to ensure a successful and productive experience so that Indian film industry attracts more business not only in the US, but also globally’, explained Dolly Kapoor, director, entertainment industry, USIBA.

Many leading companies have expressed willingness to be part of this effort. Some of the names that have been confirmed include UTV, Percept, Mukta, Ultra, Kaleidoscope, Time Broadband and Nirvana Motion Pictures amongst others.