Mint Scan | Zegna’s outdoor laboratory

Open to the public from this season, Oasi Zegna is a privately developed nature park in Biella in North Italy

Those compelled by the Italian countryside’s Alpine landscape and keen on opening a conversation between man and mountain (besides being a story book fantasy, it is environmentally educative) can now stay at the Oasi Zegna.

Open to the public from this season, Oasi Zegna is a privately developed nature park in Biella in North Italy. It is the size of a few hills in the Alps which have, as their gateway, the wool mill founded in 1910 by Ermenegildo Zegna, the patriarch of the Italian luxury fashion house known for finely tailored menswear and accessories.

The senior Zegna, whose father owned textile looms, founded the mill in his native village Trivero and also launched a reforestation project on the then barren mountains by planting 50,000 conifers and hundreds of rhododendrons and hydrangeas. Oasi Zegna, now a large, outdoors ecomuseum with a 26km road called the Panoramica Zegna—a fragrant, enlivening walk through flowery and lush green wilderness—was launched as an environmental protection project by Zegna’s heirs in 1993.

Opening it to the public from this year is part of a CSR (corporate social responsibility) initiative. Visitors interested in extended stays can book rooms at the Albergo Bucaneve Chalet there: (www.hotelbucanevebielmonte.com) with tariffs starting at € 170 (around 12,900) per night. The chalet, which has fir wood on its external facade to complement the surrounding mountains, embodies in its design the synthesis between architecture and nature. It was designed in 1964 by architect Luigi Vietti. The Bucaneve restaurant uses local ingredients for traditional Italian mountain recipes to enhance the quality of the raw materials used and retain their authenticity and freshness.

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