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Business News/ Industry / Mars to introduce the Galaxy chocolate brand in India
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Mars to introduce the Galaxy chocolate brand in India

Suneera Tandon

This is the second product launch in India by Mars that is seeking to grow its product portfolio in India

India is the world’s fastest growing chocolate market and the moulded chocolate segment is the fastest growing.Premium
India is the world’s fastest growing chocolate market and the moulded chocolate segment is the fastest growing.

New Delhi: Mars International India Pvt. Ltd, the local unit of American food company Mars Inc. that owns the Snickers, Mars and Twix brands, said it will introduce the Galaxy chocolate brand in India.

This is the company’s second product launch after Snicker’s in India. Mars is seeking to grow its product portfolio in India, said M.V. Natarajan, general manager, chocolate business, Mars International India, at a press conference.

Natrajan said that inflationary pressures were weighing on consumer companies such as Mars on the back of rising commodity costs.

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ABOUT THE AUTHOR
Suneera Tandon
Suneera Tandon is a New Delhi based reporter covering consumer goods for Mint. Suneera reports on fast moving consumer goods makers, retailers as well as other consumer-facing businesses such as restaurants and malls. She is deeply interested in what consumers across urban and rural India buy, wear and eat. Suneera holds a masters degree in English Literature from the University of Delhi.
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Published: 07 Nov 2013, 09:16 PM IST
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