Mars to introduce the Galaxy chocolate brand in India1 min read . Updated: 07 Nov 2013, 11:32 PM IST
This is the second product launch in India by Mars that is seeking to grow its product portfolio in India
New Delhi: Mars International India Pvt. Ltd, the local unit of American food company Mars Inc. that owns the Snickers, Mars and Twix brands, said it will introduce the Galaxy chocolate brand in India.
This is the company’s second product launch after Snicker’s in India. Mars is seeking to grow its product portfolio in India, said M.V. Natarajan, general manager, chocolate business, Mars International India, at a press conference.
Natrajan said that inflationary pressures were weighing on consumer companies such as Mars on the back of rising commodity costs.