Why television has an edge over digital advertising platforms during festive season4 min read . Updated: 18 Oct 2018, 09:59 AM IST
While there is growth in the digital medium, the power of TV is in the high level of granularity of viewership data.
Homes are gearing up for the festive season and so are brands, which are optimistic about their sales uplift. Lately, I have been witnessing an advertising blitzkrieg by brands across all platforms—TV, digital, print, radio and out-of-home or OOH advertising. However, television, with a daily tune-in of 613 million individuals, offers the biggest platform to advertisers to get maximum reach. And, if you ask me, while the key to better sales is in promotion, it needs to be on the right platform, and one which can be accurately measured. It comes as no surprise that 42% of annual ad-spend in India ends up on TV.
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