Tata Sky launches PVR tech; eyes 8 mn subscribers in DTH space

Tata Sky launches PVR tech; eyes 8 mn subscribers in DTH space

Mumbai: Tata Sky, a joint venture between the Tata Group and Star, is eyeing an 8-million subscriber base by the year 2012, a top company official said.

“We are looking for at least 8 million connections by 2012 from the present 2 million subscribers in direct-to-home (DTH) space," Tata Sky managing director & CEO Vikram Kaushik told reporters here today after launching Tata Sky+, a new-age service that uses the breakthrough personal video recorder (PVR) technology.

“We have created a record of 2 million subscribers in 20 months. The total DTH subscriber base is estimated at 6-million," Kaushik said.

Tata Sky would be the first to bring this technology in India. PVR allows subscribers to save a particular content airing on one channel, while watching another. The subscriber can view the saved content as per his/her convenience later on.

“PVR technology will not only help our subscribers to time-shift their TV-viewing with the record and playback features, but also give them the convenience to enjoy uninterrupted TV with the pause and rewind live TV features," Kaushik said.

The DTH service provider aims to position this service as a premium offering and it would be rolled-out in a phased manner across the country.

The set top boxes for PVR are expected to be priced at 8,999. However, it will be offered to the existing Tata Sky subscribers at discounted rates, Kaushik said.