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Business News/ Industry / ‘Race 3’ fails to keep up big numbers, slumps after Eid opening
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‘Race 3’ fails to keep up big numbers, slumps after Eid opening

The ongoing Fifa World Cup and a spate of Hollywood releases may have eaten into Race 3's box-office collections

(From left) Saqib Saleem, Salman Khan and Daisy Shah in a still from ‘Race 3’.Premium
(From left) Saqib Saleem, Salman Khan and Daisy Shah in a still from ‘Race 3’.

New Delhi: Salman Khan’s Race 3 has not managed to sustain its hold over the box office after a massive Eid opening. Debuting with a 100 crore plus first weekend, the film managed about 16 crore over the second weekend, a slump of nearly 84%, according to trade website Box Office India. Analysts say the drop in the action thriller’s earnings would have had to be less than 75% compared to the first weekend, for it to be considered a hit.

Evidently, majority of the 155 crore the film has made till now, have come from the first weekend. One of the lowest numbers come from Mumbai where the film will not even reach the 50 crore mark.

“It is evident from the numbers that the film could not go through the second weekend," said film trade and exhibition expert Girish Johar pointing to a Hollywood animation film like Incredibles 2 that released last Friday and made 17.25 crore over the weekend compared to Race 3 that made 16 crore over the same period.

To be sure, the ongoing Fifa World Cup and a spate of Hollywood releases including heist comedy Ocean’s 8, animation film Incredibles 2 and supernatural horror flick Hereditary may have eaten into Race 3’ box-office collections apart from the fact that the Remo D’Souza directed film has had to seep into a regular week after the big Eid holiday. There is also the fact that thriller isn’t a movie genre that has ever worked exceedingly well in the country, as pointed out by Box Office India. Examples include big-ticket films like Shah Rukh Khan’s Fan (₹ 84.03 crore) and Aamir Khan’s Talaash (₹ 91.23 crore).

But trade analysts say that quite a few of Bollywood’s biggest stars have had to deal with these dampeners after relatively impressive opening weekends. Khan’s last Eid release Tubelight opened at 20.55 crore and 61.53 crore over the first day and weekend respectively but eventually petered down to lifetime collections of 114.57 crore. Shah Rukh Khan’s romantic comedy Jab Harry Met Sejal also started with 14.69 crore and 43.28 crore over the first day and weekend respectively but ended up only with 62 crore ultimately.

“This is purely a matter of content," Johar said. “In trade parlance, the star’s job is to get the opening, the rest depends on whether the director and script can match people’s expectations."

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ABOUT THE AUTHOR
Lata Jha
"Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming services. She loves movies and spends a lot of her free time watching them, which makes her job both fun and a bit of a challenge. Lata tries to find and write about things in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies and entertainment news often just talks about the glamorous side of things. "
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Published: 26 Jun 2018, 01:21 PM IST
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