IPL ad revenue may top Rs2,000 crore this year: Star India CEO2 min read . Updated: 10 Apr 2018, 09:05 PM IST
Star India CEO Uday Shankar sees IPL 11 generating ad revenue on both digital and TV platforms
New Delhi: Uday Shankar, chairman and chief executive officer (CEO) of Star India Pvt. Ltd and the president of Twenty-First Century Fox, Asia, may be a self-confessed cricket fan, but his massive investment in two big cricket properties—media rights for the Indian Premier League (IPL) and the Board of Control for Cricket in India (BCCI)—have been well-thought out business decisions.
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