Beach Buzz1 min read . Updated: 05 Apr 2008, 12:36 AM IST
Some ad men are also querying the unbiased nature of these awards. If the report proves true, then O&M—which has been sweeping the Abbys for years—wins no Grand Prix, “while agencies closely involved with the Goafest seem to have won Grand Prix Abbys, though admittedly some of them have done good work" notes one ad man, who, however, interestingly adds (predicts?) that “O&M will still win the most metals this year—if not the most influential ones."
Some ad men, however, counter that O&M is strongest in televison, and the dominance of the Lead India campaign this year may explain any absence from the Grand Prix.
A noted ad official is however believed to have said after the Goafest judging rounds: “Everyone (jury panel) had polio of hand when it came to a show of hands for O&M ads." Apparently, for tight decisions, discussions are sometimes followed by show of hands.
The big buzz however relates to Leo Burnett India Pvt. Ltd perhaps winning the Grand Prix in print for Luxor Highlighters.
An ad man says, “The ad only appeared once, in the last week of December in the Free Press Journal, Indore edition. Could this be construed as scam and did it pass because there was no scrutiny committee?" Arvind Sharma, chairman, Leo Burnett India, did not comment, and said he felt it was too premature to discuss results, when the awards hadn’ttaken place.
Spotted: Rediffusion DY&R Pvt. Ltd ad men sporting bright orange T-shirts with ‘Bloody Rediff’ printed on them. “We are bad people, actually, and having a blast while we are at it. We thought we should wear our arrogance on our chests," says Mahesh Chauhan, president, Rediffusion.
This is oddly reminiscent of O&M in the days when it was still enthused about ad festivals, swarming the venue in black- T-shirts to express solidarity.