Coke to add ‘masti’ to Fanta, launches new campaign

Coke to add ‘masti’ to Fanta, launches new campaign


New Delhi: Eyeing to catch young consumers, soft drinks major Coca Cola India is adding some more fun to its orange drink Fanta.

The company announced on 20 September the launch of its new integrated marketing communication campaign ‘Ghoonth Bhar Shararat Kar Ley’, featuring south Indian actor Trisha.

“The latest Fanta campaign showcases how a bottle of Fanta brings ‘Masti´ (fun) to the fingertips of consumers with a burst of Orange flavor," Coca-Cola India, Vice-President, Marketing Venkatesh Kini said.

The launch of this initiative would further strengthen its connection with the consumers as Fanta has already created a unique place in the minds of the consumers with its distinct ‘Bolder´taste experience, he added.

Targeted towards the youth, the latest marketing initiative has been conceptualised by Ogilvy & Mather. The company said it would be undertaking a range of on-ground initiatives. This includes road shows and contests across all key markets as a part of consumer activation programme.